Minggu, 21 Oktober 2018

Free PDF The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

Free PDF The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib


The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib


Free PDF The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, by Allan Dib

Review

"Everybody knows marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life." --Al Ries, author, Positioning: The Battle For Your Mind

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About the Author

Allan Dib is a serial entrepreneur, rebellious marketer and technology expert. He has started, grown and successfully exited multiple businesses in various industries. His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest growing companies - earning a spot in the coveted BRW Fast 100 list. Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting edge tactics with people all over the world.

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Product details

Paperback: 228 pages

Publisher: Page Two (May 5, 2018)

Language: English

ISBN-10: 1989025013

ISBN-13: 978-1989025017

Product Dimensions:

6 x 0.5 x 8.8 inches

Shipping Weight: 12 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

934 customer reviews

Amazon Best Sellers Rank:

#3,110 in Books (See Top 100 in Books)

I have read a lot of marketing books and remained hopeful when I purchased this one that perhaps I would find a book worth reading. Most of what I have read falls in the old genre I made a million selling swamp land and so can you. They promise the stars and deliver the swamp. No value. I was skeptical but hopeful.The Jerry McGuire line "you had me at hello" was appropriate for me in what I think of this book. From the very beginning this no nonsense and no BS approach to sharing a playoff how to actually build a marketing strategy was invaluable. My MBA marketing courses didn't teach me as clearly as this book did. I cannot recommend this book highly enough and book 5 copies for my employees. No more random acts of marketing for me...Ron HurstPresidentDeveloping Leaders Inc.

Do not let the low cost of this book fool you into taking it lightly. If you really, really want to grow your business without wasting time and scarce money on marketing, buy this book and complete the exercises inside. You will not be disappointed.Over the last 9 years I have paid coaches to help me develop my business - over $56K (not to mention the cost of travel, hotels, etc... to attend training sessions). And while I learned quite a lot about the mechanics and systems of my particular business, no coach or combination of coaches were able to help me develop a solid marketing plan that would hold up month after month, year after year (since they didn't really have one either). So I was always on the lookout for books and courses regarding marketing my business (and I have read quite a number of books on the subject).That said, I am stunned that I have learned more about marketing in the 21st century and also the specific action steps to perform to develop a solid, functional and sustainable plan from a $2.99 e-book than any other coach or book to date. I think I need to ask all those coaches I hired in the past for my money back.It was almost like the light bulbs were turning on in my brain as I read the pages and performed the exercises. Bam, bam, bam, bam, bam, bam. At the end of the book I had a complete, robust, inexpensive and sustainable marketing plan for my business. In fact, my marketing plan is so complete that I've already started implementing it.I'm a speed reader and I probably could have read the book in an hour or two. However, because I decided to compete the exercises in the book (they made a lot of sense to me and my previous coaches had not had me do the majority of these exercises) it took me over a week to compete the book.But wow, what a week of learning it was. The book is as complete as it gets. It logically progresses from the best definition of marketing I have seen, to walking through the steps and activities to define your market place, to developing the type of marking thrust across multiple marketing legs to attract clients, get clients to trust you and want to do business with you, to retaining and growing the individual customers to continue purchasing over time.No matter what business you're in, whether it's service related or manufactured goods, if you want to learn to market in the 21st century, and if you're willing to follow the advice and perform the exercises that the author Allan Dib provides in this book, then buy this book and you will learn to develop a marketing plan that will allow you to compete successfully and make you money.PS: Please don't tell my competitors about this book. I enjoy the advantage this gives me.

I am not finished with the book yet but I love it so far. I am an entrepreneur of many years, but never successful because I never had a plan. I had a stroke six years ago, which brought me to my knees, changing my life completely. I am now re-entering the professional world with an entirely different view of the way I want to do things and I have this book as my guide. This book is a treasure!

This book is a must for anyone trying to devise a marketing plan. Perfectly suited to professional services but really applies to any service type business. Before, I couldn't really say that I had a marketing plan, I was just doing what he calls "random acts of marketing". Some of them, it turns out, were good things to do but they weren't enough to constitute a purposeful plan. This is a brilliant book with many, many nuggets of wisdom. Don't waste your time reading all these reviews, just buy it.

I've been in the marketing business as an owner of a small ad agency for 40 years, and on the client side as a marketing director, and as professor of marketing teaching college--not a better more accurate marketing book to read. And I read at least 2 business books per week.David Jewell

This book book has a great deal of information for the new entrepreneur. If you've only watched YouTube videos and Google's "How-To's" on how to "run ads" on Facebook and Instagram please stop before you spend that first dollar and read or listen to this book.This book goes into depth about intricacies and the unknown that you don't know about.Not only does it give you beginning strategies, but tactics that you can carry throughout the life span of your business.

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Kamis, 18 Oktober 2018

Download Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides

Download Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides

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Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides

Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides


Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides


Download Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides

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Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides

Review

“Fodor’s is pitched a few notches higher….aimed at a fairly discerning traveler with an appetite for background and the occasional surprise.” – New York Times “The Fodor’s guides are notable for their ratings of sights, restaurants, shops, accommodations and attractions.” – Chicago Tribune“In terms of comprehensiveness of coverage, the very accessible format, and the enthusiastic tone, this series remains one of the best on the market.” – Booklist“Fodor’s super-informative guidebooks are known for accuracy and attention to detail.” – Sacramento Bee“Fodor’s can help you plan the perfect adventure.” – Arizona Republic

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About the Author

For over 80 years, Fodor's Travel has been a trusted resource offering expert travel advice for every stage of a traveler's trip. We hire local writers who know their destinations better than anyone else, allowing us to provide the best travel recommendations for all tastes and budget in over 7,500 worldwide destinations. Our books make it possible for every trip to be a trip of a lifetime.

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Product details

Series: Full-color Travel Guide (Book 14)

Paperback: 480 pages

Publisher: Fodor's Travel; Fol Pap/Ma edition (December 19, 2017)

Language: English

ISBN-10: 1101880163

ISBN-13: 978-1101880166

Product Dimensions:

5.2 x 0.7 x 7.9 inches

Shipping Weight: 14.4 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

14 customer reviews

Amazon Best Sellers Rank:

#12,557 in Books (See Top 100 in Books)

Details listed clearly.

Our go to guide starting resource for our trips.

10/10 would recommend

FODOR'S NORTHERN CALIFORNIA by C. Crabtree, S. Pastorino, and D. Mangin, is a 480-page guidebook on Northern California. For those not familiar with this region of America, the book will be useful guide. For these people, the book will prevent tourists from taking unproductive excursions into boring regions of northern California, such as Stockton, Lake Berryessa, Watsonville, Chico, Folsom, or Tule Lake. But for locals, the book will not likely provide any surprises. The book takes a workman-like approach, focusing on places that everybody has already heard of, and skipping some of the best things, or mentioning some of the best things (but only devoting one sentence).PHOTOGRAPHS. First, the omissions. The book left out photographs of the massive fallen redwoods at Founder's Grove at Humboldt State Park. These fallen redwoods are so much more awesome than any standing redwood trees. Also left out is Fern Canyon, at Prairie Creek Redwoods State Park (part of the Jurassic Park movie was filmed in Fern Canyon). Also unfortunately, there is no photo of the restored wooden Russian fort at Fort Ross (too bad). The most unfortunate omission, is no photo of the sinusoidal, undulating cliffs at Drakes Bay at Point Reyes. Althought there is a photo of the tufa at Mono Lake (page 282), this is unfortunately a photograph of the tufa resembling melted candles, instead of the other type of tufa at Mono Lake that resembles Gothic cathedrals. The tufa resembling Gothic cathedrals is at NAVY BEACH on Mono Lake, but there are no photos of it. It would have been nice to see a photo of one of the mechanical dolls at Musee Mecanique, located at Fisherman's Wharf. Also left out, is JOHNSON'S BEACH in Guerneville. At this beach one finds an annual jazz festival and at other times, inexpensive peddle boats where families and little kids can rotate the peddles on the boats and propel themselves around the Russian River. Also left out, is the world-class landscape at the mouth of the RUSSIAN RIVER, which features a sandbar populated by many seals, and Goat Rock, a large seastack resembling that at CANNON BEACH in Oregon. Also left out is a photograph of BERRY FALLS, located in Big Basin State Park. Also, I think it would have been nice to have a 3-page section devoted only to lighthouses in northern California (these are soooo photogenic). Also left out is BOWLING BALL BEACH, which has been on Sierra Club calendars, and which is near Point Arena. Also, there is no mention of ZACHARY'S, which arguably has better deep-dish pizza than available anywhere in California. I think a closeup photo of a slice of Zachary's deep dish pizza would have made a good photo. Generally, I would say that this book could have done a better job at selling northern California to tourists.The book includes photos of hot air balloon rides in Napa Valley (page 2), but the photo has no caption telling you what this is or where this is. Hang gliders at Fort Funston (pages 8ï·“9), but the photo has no caption telling you what this is or where it is. Truly, watching these hang gliders taking off from the cliffs would likely thrill any out-of-town visitor. How amazing it is, to see the pilots just step out into thin air, at the edge of the cliff, and begin their airborne journey over the Pacific Ocean. Jellyfish (pages 33) at Monterey Bay, apparently from the aquarium. Lone Cypress (page 51). Cable cars in S.F. (pages 79 and 103) with excellent account of the history of these cable cars (page 106). Chinatown (photos on pages 93-95). View from the Fort Barry area of the fog-enshrouded G.G. Bridge below (page 189). Napa and Sonoma vineyards (photos on pages 199, 208, 234, 244). Redwood National Park (p. 273). Twin Lakes at Mammoth Lakes (p. 294). Half Dome (p. 307) and Yosemite waterfalls (p. 318 and 323). Sequoia trees (pages 334 and 349).TEAR-OUT MAP. The book has a tear-out map of downtown San Francisco (15 inches X 17 inches), colored in red, green, beige, blue, and black. Features on the map include western edge of Presidio, western edge of Panhandle of G.G. Park, Japantown, the ever-so-wonderful Union Street, and the equally wonderful Lombard Street and Chestnut Street, the delightful Ghirardelli Square, the amazing Pier 45 with the fascinating MUSEE MECANIQUE and the fascinating U.S.S. PAMPANITO (a real submarine), and the nauseatingly overcrowded Fisherman's Wharf. Unfortunately, Musee Mecanique and U.S.S. Pampanito are not even in the index. Too bad. The map also shows Little Italy and its Caffe Greco, Caffe Puccini, and Caffe Trieste, with nearby Chinatown and several BART stations. The reverse side of the map, which is printed on semiglossy paper, has tiny photos of 17 attractions with paragraphs on G.G. Bridge, Palace of Fine Arts, Ferry Building (has many upscale cafes and restaurants), City Lights Books (beatnik bookstore), and so on.CHAPTERS. The first two chapters are introductory, and the rest are:3. Monterey Bay4. S.F.5. Bay Area6. Napa and Sonoma7. North Coast8. Redwood National Park9. Eastern Sierra10. Yosemite11. Sequoia and Kings Canyon National Parks12. Sacramento and Gold Country13. Lake Tahoe14. Far NorthCh. 5. THE BAY AREA. This chapter (pages 159-198) is about I place where I've lived for 35 years. Page 160 reads, "Sit on a dock by the bay: admire the beauty of the Bay Area from the rocky, picturesque shores of Sausalito or Tiburon." As any baby-boomer will realize, the goal of this writing is to invoke a song by Otis Redding called, DOCK OF THE BAY. Anyway, in my experience the best "docks of the bay" for scenery include one particular dock at Fisherman's Wharf where one can see a colony of about 20 really huge seals that lounges on a nearby dock. But the very, very, very best views of the bay can be had from these places:(1) FORT BARRY just north of the G.G. Bridge. You need to get there early, perhaps 8 am, in order to get a parking place along the winding road that leads to Fort Barry and to nearby viewing spots. The Fort Barry area gives you a vantage point that is higher in elevation than the nearby G.G. Bridge;(2) PALACE OF LEGION OF HONOR has a nearby strolling area with awesome vistas of the bay and the Marin Headlands;(3) ANGEL ISLAND, which requires a ferry boat ride from Fisherman's Wharf.This chapter mentions OAKLAND as a place to view the bay, but this is unfortunate, because the view from Oakland stinks. The shoreline of Oakland features hobos, riff-raff, vagrants, street scum, and many large scale construction projects. The entire coastline of Oakland is industrial, except for the Jack London Square area. Page 167 states that, in the east bay near Berkeley is TILDEN PARK where you can see "stunning bay views." But this is NOT CORRECT. Tilden Park does NOT have any views of San Francisco Bay, because Tilden Park takes the form of a deep valley, with houses and neighborhoods located on the western ridge of the valley (and so, unless you are invited into one of these houses, you do not get any view of the bay). From the east bay, you can get a nice view of the S.F. bay from the top of SATHER TOWER at the U.C. Berkeley campus.This chapter mentions MUIR WOODS (page 160), and the book is correct in stating that it is extremely crowded, and that the parking lot is tiny. The account of MUIR WOODS (pages 188-190) reads, "expect to find epic traffic jams around the tiny parking areas." Locals will know that there is an easy workaround to this problem, and this is to park about a few hundred feet down the road from Muir Woods, and to sneak into Muir Woods by way of the DIPSEA TRAIL which connects with the BEN JOHNSON Trail. These trails are not in any way crowded, and the Ben Johnson Trail lets you off in a part of Muir Woods that is not crowded.Regarding BERKELEY, I was glad to read about the nightclub, Freight & Salvage Coffeehouse (page 171), which is a center for folk music and bluegrass music. Regarding Oakland, I was glad to see a paragraph about YOSHI'S (page 178), which has devoted itself to America's very own musical idiom, namely, jazz. It is too bad that the reader gets only one paragraph about Yoshi's. I would have liked to see a list of some of AMERICA'S CULTURAL GODS who have performed at Yoshi's, such as Betty Carter, Max Roach, Dizzy Gillespie, Joe Williams, Diana Krall, McCoy Tyner, and Oscar Peterson.Back in the 1960s, Muir Woods was a pleasant place to visit, but now the towering redwood trees are dwarfed by the many smoky buses filled with tourists. For people interested in humongous redwood trees, I suggest BIG BASIN STATE PARK, but this book does NOT EVEN MENTION Big Basin State Park. Please note that Big Basin State Park has one of the most wonderful hikes in all California, namely from the beach, where the pathway is dug into the walls of a deep valley, and which leads to an Ansel Adams-style waterfall, called BERRY FALLS. Actually, there are three huge waterfalls in a row, where the biggest is Berry Falls. The other great place near the S.F. bay area to see huge redwood trees is ARMSTRONG WOODS STATE PARK, which is near the other great tourist-destination, namely, Jenner (with romantic hotel and the photogenic GOAT ROCK, and a colony of seals living on the sand bar near Goat Rock). Please note that Big Basin State Park and Armstrong Woods State Park are not even in the index (oh crap).Also in this chapter, is an account of POINT REYES (pages 194-198). We see a full-page photo of flowers with the ocean beyond, but this does not do justice to Point Reyes. The most appropriate photo would have been of the sinusoidal, undulating cliffs at DRAKES BAY. I was glad to read about the lighthouse at Point Reyes, and about the gift shops at the nearby village of POINT REYES STATION (but the authors should have mentioned the art galleries at Point Reyes Station, such as Gallery Route One or Marty Knapp Photography Gallery). I was also glad to read the book's account about the herds of tule elk living near Tomales Point.This chapter also includes, SANTA CRUZ (pages 70-78), and I was glad that the boardwalk is mentioned, and I was glad to read about, "the classic wooden Giant Dipper roller coaster." The book mentions restaurants, motels, nightclubs, and whale watching charters in Santa Cruz. But for reasons unknown, this chapter totally fails to mention Half Moon Bay, which includes art galleries, gift shops, and restaurants, and nearby secluded beaches (Cowell Ranch Beach Access) and Pomponio State Beach further to the south.Ch. 7. NORTH COAST. I've lived in northern California for about 40 years, and have devoted most of my touristing time to northern Calif. and three years of intensive touristing time to the SoCal deserts. Chapter Seven provides a poetic and very accurate description of the northern coast: "Instead of boardwalks and bikinis there are ragged cliffs and pounding waves, and the sunbathers are mostly sea lions." Regarding seals, I have delighted several times to the romping seals at SALT POINT STATE PARK and once at POINT ARENA. On page 251, we read, "The migration of the Pacific gray whales . . . lasts from December to early April." I've witnessed whales on two occasions, once off the coast of Jenner, CA, and once off the coast of Gold Beach, Oregon. The book is very accurate in its description, "Twisting Highway 1 is the scenic route to Mendocino, but the fastest one is U.S. 101." (page 251).Page 254 provides a respectful, but all-too-short, account of the history of FORT ROSS("Russian settlers established Fort Ross in 1812 on land they leased from the native Kashia people. The Russians hoped to . . . produce crops . . . for their Alaskan fur-trading operations . . . the land was privately ranched for decades." Unfortunately, there is no photo of the tourist-friendly restored buildings at Fort Ross. I have enjoyed their firing of old-fashioned cannons, something done by employees dressed in colonial garb, for the benefit of curious tourists.I was very glad to read about, "carved unusual honeycomb patterns in the sandstone called tafoni" and about the "dramatic view of Sentinel Rock" (page 257). However, I was disappointed to see no photo of the tafoni stone formations. I had a 1-man show of twentyfive tafoni color photographs (20 X 24 inches) at Coyote Point Museum in San Mateo, CA, and so, I have devoted a chunk of my life to tafoni. The book mentions TIMBER COVE RESORT located near Fort Ross, however, this motel is shockingly expensive, and the book failed to mention nearby FOR ROSS LODGE, which ordinary people can afford (page 257).I was glad to find a little paragraph about POINT ARENA LIGHTHOUSE, but disappointed that they did not mention that FOREVER YOUNG starring Mel Gibson was filmed there (page 258). Further to the north, and farther along in the book, I was very glad to read about LARRUPIN CAFE in Trinidad (an excellent gourmet restaurant), but I was sad that they did not mention the Dale Chihuly sculpture that is displayed in this restaurant. Strangely enough, the very first page of this book has a full-page photo of a glass sculpture by Dale Chihuly, but the book fails to mention the name of this artist (too bad).Ch. 14. THE FAR NORTH. This chapter concerns Lake Shasta, Mt. Shasta, and Lassen Volcanic National Park. The text reads, "With two volcanoes to view -- Lassen and Shasta -- you can learn first hand what happens when a mountain blows its top" (page 438). The book mentions restaurants in Chico, Red Bluff, Redding, Weaverville, Dunsmuir, and in the town called, Mount Shasta. The list of motels and cafes in Mount Shasta (page 453) is a good list and, in my experience, if you choose your motel carefully, the view from your room will include a great view of the conical cinder cone BLACK BUTTE, located just north of the town of Shasta. I was pleased to see a beautifully photographed full-page photo of BURNEY FALLS (page 454). This is the closest that California gets to IGUAZU FALLS, which is a majestic waterfall in South America more famed for its width than for its height. Burney Falls is beautiful because of the many shafts of water tumbling down this wide (but not very high) waterfall.I was glad to see the 1-paragraph account of LAVA BEDS NATIONAL MONUMENT (page 456), but unfortunately, there is no mention of the stunningly awesome, dramatic, and otherworldly, GLASS MOUNTAIN. Glass Mountain is located just south of Lava Beds National Monument, but it is poorly marked from the road. California has another mountain called Glass Mountain, and this is south of MONO LAKE.

I live in this area and was eager to take a look at this book and perhaps put it in our guest room for guests to peruse while they visit. While I'll still put it in the guest room, I have to say I was a bit disappointed. Like all books that try to cover a lot with a broad swath in a little amount of time, this book misses a lot. For example, In Marin County, just north of the Golden Gate, the guide covers the southern tourist towns well then ignores the largest city in Marin County -- San Rafael -- where Mission San Rafael and tons of restaurants and galleries are located. A glaring omission. Similarly the section on San Francisco is laughable, with just a few restaurants pointed out. Obviously you would need to buy a SF guide separately, but who wants to lug two books on a trip?Overall, a mediocre attempt at covering this beautiful place where I'm grateful to live.Sorry, can't recommend.

I’m in the process of planning a trip to Northern California for this year and this book is invaluable. Besides the basic facts which you might be able to figure out on your own, there are so many tips which help you plan your trip. For example for Yosemite, pointing out that while staying inside the park may seem expensive, the risks for wasting time sitting in traffic trying to get through the entrance gate in the morning is the trade off. Other tips and information such as what to do if you only have one day in Yosemite are things that you cannot figure out if you have never been there before. Listing all of the options for things to do lets you think about how you want to spend your time. For example I did not know that you could take a hands on art class or a photography walk while inside Yosemite Park. Also throughoutthe guide there is factual information that just helps educate you such as pointing out unique plants and wildlife in Yosemite. Foders also gives details such as pros and cons for visiting these places at different times of the year and how to make the most of your trip at the specific time you are going.At the start of each chapter there are bullet points of top reasons to visit that place. The way the book is laid out you can find everything you need to know about one specific place such as under Sequoia and Kings Kings Canyon National Park they will explain the best way to travel there by air in car, where to sleep, where to eat, plus the maps and ideas for planning everything out. In this way you might end up only using one chapter of the book, you just go to the place we are going to visit and you can ignore the rest of the guide book. You just get so much information from Fodor’s Travel books, they are well worth the low cost and you will get more out of your trip when using them. Rating 5 stars = Love It.

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Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides PDF

Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides PDF

Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides PDF
Fodor's Northern California: with Napa & Sonoma, Yosemite, San Francisco, Lake Tahoe & the Best Road Trips (Full-color Travel Guide), by Fodor's Travel Guides PDF

Senin, 15 Oktober 2018

Free PDF Plowman's Folly

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Plowman's Folly

Review

"Probably no book on an agricultural subject has ever prompted so much discussion in this country."--Louis Bromfield in The Reader's Digest

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About the Author

Edward H. Faulkner lived in Elyria, Ohio. He was a county agent in Kentucky and Ohio, a Smith-Hughes teacher of agriculture, and a soil and crop investigator. He wrote several other books, including Plowman’s Folly andits follow-up volume, A Second Look.  

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Product details

Paperback: 174 pages

Publisher: University of Oklahoma Press; Reprint edition (February 20, 2012)

Language: English

ISBN-10: 0806111690

ISBN-13: 978-0806111698

Product Dimensions:

5 x 0.6 x 7.9 inches

Shipping Weight: 7.2 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#442,657 in Books (See Top 100 in Books)

A book from the 40s and only based upon a few years of farming, but right on. He clearly points out the destructive farming practices that were the mark of a "good" farmer at the time. Many farmers now have moved to "no-till" and rely on heavy used of fertilizer and chemicals. The latter he hardly could have imagined and the fertilizer use at the time was minimal. So he recommends disk tillage for weed control. They had nothing else. I'm betting that if Faulkner was to review present farming practices he would both be pleased and distressed. Very much a look at times when observation was the key as measurement was in its infancy.

This author wrote exceptionally well on the subject of why we have poor dirt across America today: Plowing, not tilling, the land. Thankfully from the latest info I have heard, the new farmers are learning this in school and are turning this around so that our soils are really soils. However, this book is invaluable in learning the scientific reason, written for the common lay reader to understand. Worth every penny I paid for it.

Easy to read, full of info, and despite being written several years ago, it is right on the money

We love it !

The principles in this book explain not only how to sustain the land for food production but how to lead a better life.Straight forward, common sense.

Great read. Atypical methods for growing plants but they appear to be as productive as traditional methods.

Refreshing to put common sense of days gone by back into agriculture. No nonsense simplicity without big agribusiness chemicals and other gimmicks that destroy farmland.

Truly a book for any serious organic sustainable interested gardener and farm. Came highly recommended and is not a disappointment.

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Minggu, 14 Oktober 2018

Download Old Bag of Bones, by Janet Stevens

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About the Author

Janet Stevens is a contributor for Holiday House Inc titles including: 'Plaidypus Lost','Anansi and the Magic Stick','From Pictures to Words '

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Product details

Age Range: 4 - 8 years

Grade Level: Kindergarten - 3

Paperback: 32 pages

Publisher: Holiday House (April 1, 1997)

Language: English

ISBN-10: 9780823413379

ISBN-13: 978-0823413379

ASIN: 0823413373

Product Dimensions:

11 x 0.2 x 8.5 inches

Shipping Weight: 5 ounces

Average Customer Review:

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Amazon Best Sellers Rank:

#1,243,054 in Books (See Top 100 in Books)

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Jumat, 28 September 2018

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Project Management Institute is the world's leading not-for-profit professional membership association for the project, program and portfolio management profession. Founded in 1969, PMI delivers value for more than 2.9 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research. PMI advances careers, improves organizational success and further matures the profession of project management through its globally recognized standards, certifications, resources, tools academic research, publications, professional development courses, and networking opportunities. As part of the PMI family, Human Systems International (HSI) provides organizational assessment and benchmarking services to leading businesses and government, while ProjectManagement.com and ProjectsAtWork.com create online global communities that deliver more resources, better tools, larger networks and broader perspectives. 

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Product details

Paperback: 215 pages

Publisher: Project Management Institute; None edition (October 1, 2016)

Language: English

ISBN-10: 1628250909

ISBN-13: 978-1628250909

Product Dimensions:

8.5 x 0.6 x 11 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

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8 customer reviews

Amazon Best Sellers Rank:

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Jumat, 07 September 2018

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Review

"McWilliams presents a text that will be useful to all social workers, whether or not they primarily have a psychoanalytic orientation. She provides useful information on, for example, how to develop a trusting relationship, how to overcome communication barriers, and how to deal with myriad technical problems, such as challenges to the practitioner and to the boundaries that are required in practice. Her writing style is clear, jargon-free, and full of useful examples, and she is supportive of the integration of her ideas with other approaches. A much-needed book in the social work field."--Charles Garvin, PhD, School of Social Work (Emeritus), University of Michigan"Books by Nancy McWilliams used in unison make the best psychodynamic resources I have yet encountered in more than 60 years in the field."--Robert C. Lane, PhD, Department of Psychology, Nova Southeastern University"A cornucopia of wise and sensitive reflections on psychoanalytic psychotherapy. McWilliams delineates the felt core of therapeutic work shared by workers of many schools, but rarely articulated so well. She gives the beginner a 'taste of the apple' in a hands-on and feeling way, and bolsters the spirit of the old-timer, who will recognize the fruit of attentive and caring practice."--Michael Eigen, PhD, author of The Sensitive Self"Nancy McWilliams's book reads like a conversation with a master therapist, addressing the most important questions about facilitating the therapeutic process. Although a psychoanalyst herself, Dr. McWilliams makes frequent, respectful references to the other major theoretical schools, and gives practical advice that will help any new or seasoned therapist acquire skills for understanding and treating clients."--Karen J. Maroda, PhD, Department of Psychiatry, Medical College of Wisconsin"This book addresses a daunting range of issues. How can therapists set limits with acting-out patients? What did Freud really say about behavior change? Why should practitioners have their own psychotherapy? In an era that scorns depth psychology in favor of the quick fix, Nancy McWilliams' work is a beacon of sane reflection. She sees psychoanalysis not as a clinical specialty alone, but as an ethic--a way of thinking that both requires and makes possible the difficult path known as the examined life. This perspicacious, deeply personal work is sure to become a key text for novice and experienced therapists alike."--Deborah Anna Luepnitz, PhD, author of Schopenhauer's Porcupines"This is vintage McWilliams: erudite, elegantly written, thoughtful, and as useful to the seasoned clinician as to the aspiring clinician. Nancy McWilliams has a true talent for tackling complexity without jargon or pretense, and for mixing theoretical originality with good clinical horse sense. Reading this book feels like getting supervision from one of the eminent clinicians of our time."--Drew Westen, PhD, Department of Psychology and Department of Psychiatry and Behavioral Sciences, Emory University"Written for therapists, by a therapist, Psychoanalytic Psychotherapy manifests the qualities of McWilliams’s earlier superb work: a thorough grasp of psychodynamic theory, frequent use of case illustrations, a clear and engaging writing style, and what we might call her 'faith' that a relationship with a skilled and caring therapist can help people become more whole."--Russell Jones, ThD, pastoral counselor, Asheville, North Carolina"Readers of McWilliams's previous books will find what they have come to expect: graceful, transparent writing; clear thinking; and a sharpshooter's aim on critical issues. Reading this book is like going on rounds with a loved and trusted professor whose teaching is conversational, collegial, and deep. McWilliams speaks her mind confidently. Her thinking embraces all the therapies derived from psychoanalysis, integrating them under the rubric of honesty. Her book fulfills the promise of its title, addressing both theory and the practical issues that often derail the work of beginners and experienced clinicians alike. This book will be an essential text for teachers of undergraduate psychology through to those in analytic institutes, and psychotherapy students of all stripes will want to read it closely."--Ann Halsell Appelbaum, MD, Department of Psychiatry, Columbia University College of Physicians and Surgeons"Nancy McWilliams [is]...an insightful scholar, an engaging author, and a respected synthesizer of, and contributor to, the accumulated wisdom of the psychoanalytic enterprise. This reputation is founded, in part, on two previous books that have been widely read and admired: Psychoanalytic Diagnosis (1994)...and Psychoanalytic Case Formulation 1999...Psychoanalytic Psychotherapy completes the trilogy....Many prominent reviewers of this book have already commented on the wide-ranging clinical wisdom that it transmits....It is not unusual for a book jacket to describe a psychotherapy text as essential reading that is equally valuable for trainees and experienced therapists. Although this seldom may truly be the case, I believe that it is the case with all three books in McWilliams' outstanding trilogy." (Bulletin of the Menninger Clinic 2004-03-20)"Stands as a beacon, not simply recalling, but recreating the tenets of psychoanalytic practice in a broad-minded and frank way....This book will be a godsend to beginning therapists, and yet a stimulating read for the more experienced practitioner. McWilliams has a rare ability to celebrate the pluralities in our practices, despite deep division in theory and so-called techniques, while emphasizing the fundamental similarities in practice necessary to create and foster therapeutic relationships....McWilliams' style is accessible, candid, and humorous....Along with her warmth, perspective, and inclusiveness, McWilliams offers us a formidable array of references on every topic relevant to practice, from therapy outcome research to legal dilemmas to the importance of self-care." (American Journal of Psychoanalysis 2004-03-20)"Provide[s] highly useful discussions of many topics not typically found [in] therapy texts, especially those emphasizing a particular technique. Those of us who supervise trainees commonly encounter these topics and the text will go a long way in providing an articulate source for trainees to refer to when faced with such issues....practitioners at all levels of experience can take in the benefits of the book." (Psychologist-Psychoanalyst APA Division 39 Newsletter 2004-03-20)"The author fully meets the task she sets out to accomplish using her experiences both as therapist and patient....For those entering the field, it is a must-have text, and for seasoned practitioners it offers much food for thought." (The Journal of Nervous and Mental Disease 2004-03-20)

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About the Author

Nancy McWilliams, PhD, ABPP, teaches psychoanalytic theory and therapy at the Graduate School of Applied and Professional Psychology at Rutgers--The State University of New Jersey. A 1978 graduate of the National Psychological Association for Psychoanalysis, she also teaches at the Institute for Psychoanalysis and Psychotherapy of New Jersey, the National Training Program in Contemporary Psychotherapy, the Psychoanalytic Institute of Northern California, and the Minnesota Institute for Contemporary Psychoanalytic Studies. She has lectured throughout the United States and in Canada, Mexico, Russia, Sweden, Greece, Turkey, Australia, and New Zealand. Dr. McWilliams has a private practice in psychoanalysis, psychodynamic therapy, and supervision in Flemington, New Jersey. She is the author of Psychoanalytic Diagnosis: Understanding Personality Structure in the Clinical Process and Psychoanalytic Case Formulation, as well as articles and book chapters on personality, psychopathology, psychotherapy, altruism, sexuality, and gender.

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Product details

Hardcover: 353 pages

Publisher: The Guilford Press; 1 edition (March 18, 2004)

Language: English

ISBN-10: 9781593850098

ISBN-13: 978-1593850098

ASIN: 1593850093

Product Dimensions:

6.2 x 1.5 x 9.2 inches

Shipping Weight: 11.2 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

37 customer reviews

Amazon Best Sellers Rank:

#34,017 in Books (See Top 100 in Books)

I read her Psychoanalytic Diagnosis book when I was in grad school. I wanted to better understand the process of working with clients psychodynamically. This is an excellent text and she is a great writer. She's very down-to-earth and I appreciate her relational viewpoint. I think we have very old-fashioned and ill-informed ideas of psychoanalysis and analysts themselves, and she brings a very freshening perspective. I think she is brilliant!

If you have ever wondered how it is to be a psychotherapist, then you should read this book. It covers the anecdotal issues such as getting payed, but more importantly it goes deep into the process of what is trying to be achieved with the patient. And it does this in a very personal manner: it the author's point of view, not some general recommendations. Yet is also tries to explain and argue why or who else believes the same. Still, it is this very personal voice that makes this book work: here is someone who knows her "business" and wants to share her understanding with you.The book has a lot of content. Some may feel there is too much, while others not enough. The trickiness is its goal to provide important lifelong learning from multiple perspectives in a single book. I will not say that it was an easy read. In fact, I put the book aside many times, and all in all it took me a year to finish it. Yet I am still giving it five starts. It is true that the book is sometimes hard to read. First because if you are not a professional in psychology, some of these details are not very interesting. Secondly because the writing is often very heavy, with long phrases and overly burdening adjectives. Yet, in the end, by including both the mundane and exciting aspects of the job, the whole description rings more true. And also, in the end, even the heavy writing became a thrill as I found myself "cheering" the author for having yet again achieved a paragraph long construction of intellectual writing.To summarize: a valuable and interesting book of what psychotherapists do, a very "likeable" author who's writing is a bit heavy but still readable.

I was raised (psychologically speaking, not developmentally speaking) by scientists, and the fact that I was even interested in reading about Psychoanalytic theory was something I kept hidden from my advisors. Now I walk around with this book on display and people ask all sorts of questions, and I tell them while it's not my first line of attack with my clients, it is exceedingly useful to have another set of tools to use when trying to help. This is an EXCELLENT book for ANY first-time therapist, no matter who they were raised by and what wave of therapy they subscribe to. I would happily recommend this book to any new clinical student, and to any clinical​ students, who like myself, were sworn into the cult of CBT very early on. I have very much enjoyed McWilliams' writing and I found she was clear and behavioral in her advice, not vague like a lot of other books about how to conduct therapy can be.

This book is ideal for clinicians who may have an interest in psychodynamic therapy, but did not cover the topic extensively in their training programs. McWilliams writes in a clear, engaging way, using many case examples and treating in depth the tenets of psychoanalysis that undergraduate and even graduate students are often exposed to only in the form of reductive cliches. How, exactly, does one make the unconscious conscious, or analyze the transference? McWilliams makes a strong case for psychotherapy as an art rather than a science, and her book demystifies the psychoanalytic perspective without trying to reduce away the fundamental mystery of the talking cure. She approaches the topic with "curiosity and awe", two precepts she believes are central to the therapeutic process. McWilliams also includes helpful chapters on managing difficult clinical situations and self-care for therapists. Reading this book feels less like slogging through a textbook and more like chatting with a particularly knowledgeable supervisor.

Can't say enough good things about this book. Any stage of counseling from grad school to private practice will benefit from reading this book.

Great book experience: I ordered it, it was processed quickly, and it was delivered within a few short days! Nicely done. The book is fabulous and it arrived in mint condition.Nancy Mc Williams book, Psychoanalytic Psychotherapy: A practitioner's guide is an invaluable resource for anyone in the mental healthcare field. Not only does Mc Williams provide a thorough examination of psychodynamic theory, but she offers her perspective on what really makes therapy work. In a field that often overcomplicates the basic tenets of "care," Mc William's simplifies therapy and explains how it is merely a series of loving acts.I recommend this book without qualification.GPott

Well written and clear. Interesting. I enjoyed this book. I highlighted a lot. Intelligently written.

A must for any pshychoanalysist.Nancy just makes so much sense.

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Senin, 03 September 2018

Ebook Download Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies)

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Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies)

Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies)


Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies)


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Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies)

Review

Gengler presents a critical analysis examining the conventional wisdom of the rentier state theory and questions Bahrain's ability to buy the loyalty of its citizens despite its lagging political legitimacy. . . Recommended for upper-division undergraduate students of Middle Eastern studies. (Choice)This book is definitely unique and invaluable to anyone wanting a fuller understanding of the economic, political, and religious tensions within Bahrain that media outlets and published reports have scarcely revealed. (The Sociological Imagination)Using information gleaned from the first-ever mass political survey in Bahrain, Gengler challenges the assumptions underpinning rentier-state theory as applied to the Gulf nations. Reflecting on the Arab Spring uprisings, he argues that economic fulfilment does not inevitably breed political apathy. (Survival)

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Review

[C]onducting a political survey including sensitive questions in a country like Bahrain is a tour de force which the author has managed brilliantly, making him one of the best analysts of contemporary Bahraini politics. The result is an invaluable contribution to our knowledge not only of Bahrain but of how ascriptive identities determine political behaviors. (Laurence Louër Sciences Po)[O]ffers a comprehensive and compelling counter-argument to the prevailing assumptions of rentier state theory. . . . Gengler demolishes the theory that economic satisfaction leads inevitably to political indifference, and illustrates this with examples of how the ruling elite in Bahrain have manipulated and utilized group conflict to reinforce their position vis-à -vis society. (Kristian Coates Ulrichsen Rice University)Justin Gengler's work makes a new and valuable contribution to the study of the Gulf, countering both the common but superficial narrative that the Gulf monarchies escaped the Arab spring, and the more robust narrative that they ensure legitimacy through a rentier bargain with their citizens. Gengler's analysis of group competition in Bahrain indicates that an alternative strategy for a resource-constrained government is to concentrate benefits among an in-group that then has a strong interest in defending a non-democratic status quo. To this end, it marshals unique empirical survey data, which is rare in the Gulf context because of the political constraints on the collection of information on public opinion. The book is also informed by detailed analysis of the varied and fragmented political mobilisation that exists in Bahrain, including the activism of Sunni groups who are caught between their suspicion of the Shia-led opposition and their own criticisms of the government--an under-explored area where Gengler's research has taken the lead. A must-read for anyone interested in understanding the socio-economic and political factors that help to shape and drive the current wave of sectarianism afflicting the Middle East. (Jane Kinninmont Chatham House)

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Product details

Series: Indiana Series in Middle East Studies

Hardcover: 226 pages

Publisher: Indiana University Press - Indiana University Press (June 8, 2015)

Language: English

ISBN-10: 0253016746

ISBN-13: 978-0253016744

Product Dimensions:

6 x 0.6 x 9 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

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Amazon Best Sellers Rank:

#11,417,228 in Books (See Top 100 in Books)

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Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies) PDF
Group Conflict and Political Mobilization in Bahrain and the Arab Gulf: Rethinking the Rentier State (Indiana Series in Middle East Studies) PDF